Taco Bell: Would It Kill You to Say Sorry
Written by Pat's Papers | Wednesday, 20 April 2011 7:29 AM
Looks like Taco Bell does have some real beef. The company took out a full-page ad in USA Today this morning asking pointedly, “Would it Kill You to Say You’re Sorry.” They’re talking to the Alabama law firm that filed a class-action suit against the fast food giant, claiming the meat it uses is only 35 percent USDA grade beef. The suit was withdrawn after the claims couldn’t be substantiated.
An excerpt of the text:
“We were surprised by these allegations, as were out 35 million customers who come into our restaurants every week. We hope the voluntary withdrawal of the lawsuit receives as much public attention as when it was filed. As for the lawyers who brought this suit: You got it wrong, and you’re probably feeling pretty bad right about now. But you know what always helps? Saying to everyone, “I’m sorry.” C’mon, You can do it!.
The ad is not Taco Bell’s first go at public passive aggression. When the lawsuit was first filed, they took out this full-page ad.
Enter address below to get the morning headlines in your inbox (more details)
New on the Blog
We haven’t had a good Starbucks Alter Ego for awhile, but then a woman named (not-my-wife) Dawn dropped us a line.
- 6/10 Farewell to Edmonton Colleague John Berry
- 6/19 Miami Heat Eke Out a Win, Force Game Seven
- 6/14 Study: Lego Faces Angrier Than 24 Years Ago
- 6/11 Survey: Women Last 1 Hour Before High Heel Pain Sets In
- 6/7 Summer Reading List: 2013