Beyoncé‘s Secret Album Rollout

Monday, 16 December 2013 | by Pat's Picks

What happens when you release an album without telling anyone ahead of time? If you’re Beyoncé, you sell 365,000 copies on the first day. The New York Times analyzes Beyoncé‘s decision for the stealth rollout of her new album “Beyoncé.” The Times says the move shows the power of social media. Word of the album’s release generated 1.2 million tweets in 12 hours.

SOURCE: New York Times