Year of the Shirtless Men

Written by Pat's Papers | Thursday, 18 October 2012 7:21 AM

It is the year of the shirtless man, says USA Today. Producers “promise” that The Price is Right’s first male model will go shirtless from time to time, which is all part of a naked-men-on-TV trend. Some industry insiders say can thank the recession-networks are more focused on attracting female viewers, who watch the lion’s share of programming and control a majority of household purchases.

SOURCE: USA Today

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