Why Do We Buy Bread and Milk Before a Snowstorm?

Written by Pat Papers | Wednesday, 12 February 2014 9:35 AM


It’s a tradition that seems to go back generations. At the first hint of snow, we rush out to the grocery store. What do we buy? Bread and milk. Kelly Kazek of the Birmingham News explores several theories as to why these are our go-to items. One theory is that bread and milk are symbolic - as old as life itself. One psychologist suspects buying perishable items before a storm is our way of exhibiting control over an uncontrollable situation. Whatever the reason, the phenomenon has spawned many funny parodies - including this one from comedian Vic Dibitetto that has racked up more than 11 million hits on YouTube.

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