USA Today’s Quest for Viral Success


The New York Times reports on USA Today’s efforts to transform into a big player in the social media and mobile realms. On “Social Media Tuesdays,” the staff is told to act as though the only way to get to their articles is through sites like Facebook and Reddit. The Times says these efforts have been paying off, with USA Today seeing an average monthly mobile readership of 25.5 million, an increase of about 48 percent in the last year.

SOURCE: New York Times

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