Untethering Video and Advertisements
Monday, 10 March 2014 | by Pat's Picks
USA Today’s Michael Wolff says the deal between Disney and Dish that allows viewers to skip ads on ABC shows is a big step in ending advertising as we know it. Media companies have started adapting to a world without ads. But brands so far have been unable to find a medium which works better than television for advertising their products.
SOURCE: USA Today