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UGGs and the Sheep Who Wear Them
Written by Pats Papers | Saturday, 11 September 2010 9:38 AM
The Behind the Brand feature in the Wall Street Journal magazine looks at the massive growth of UGG boots. The company that was sold for $15 million in 1995 sold $700 million in product last year.
Plus there’s a quirky behind the scenes story about trying to get sheep to wear boots for a photo shoot. VIDEO
SOURCE: Wall Street Journal
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