Tiger and Toyota Drove Their Reputations into the Ground
Written by Pat's Papers | Thursday, 4 February 2010 7:56 AM
Toyota should have seen what happened to Tiger Woods as a sign. Bergen Record columnist Joe Phalon writes that Toyota’s unparalleled reputation was its most important asset. And just like Woods, by tarnishing that record of quality, “the company may have inadvertently leveled the playing field.” Detroit News columnist Daniel Howes says even worse than the government’s investigations into the automaker is the fact that “influential shapers of public opinion are joining the metastasizing fray.” Howes says many in the Motor City “whose auto industry is just getting off its collective knees” are happy to see the allegations mounting against their arch-rivals.
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