This Home Run is Brought to You By….
Monday, 19 August 2013 | by Pat's Picks
Baseball fans will relate to Richard Sandomir’s article in the New York Times this morning about how intrusive radio sponsorships of baseball games are getting. As in: “Phelps painted the corner. Painting at the corners is sponsored by CertaPro Painters. Because painting is personal.” Known as drop-ins in the advertising world, Sandomir says they have become more and more common in recent years as stations try to offset the rising cost to broadcast games.
SOURCE: New York Times