This Home Run is Brought to You By….


Baseball fans will relate to Richard Sandomir’s article in the New York Times this morning about how intrusive radio sponsorships of baseball games are getting.  As in: “Phelps painted the corner. Painting at the corners is sponsored by CertaPro Painters. Because painting is personal.” Known as drop-ins in the advertising world, Sandomir says they have become more and more common in recent years as stations try to offset the rising cost to broadcast games.

SOURCE: New York Times

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