The Science of Bad Hair

Wednesday, 30 June 2010 | by Pat's Picks

Everyone’s had one. And everyone would like a cure for one. That’s why Procter & Gamble decided to research exactly what women mean when they say, ‘I’m having a bad hair day’. Spurred by a desire to recover from a sales slump, the company revamped its Pantene line after administering a psychological test to thousands of women, asking them what emotions they felt when their hair wasn’t looking its best. Their answers ran the gamut from “hostile” to “ashamed” to “jittery” says the Wall Street Journal. From their research, P&G concluded that “bad hair negatively influences self-esteem, brings out social insecurities and causes people to concentrate on the negative aspects of themselves.” The company says its new Pantene gives women the power to wash away a bad hair day.