Silly Bandz a Viral Success
Thursday, 03 June 2010 | by Pat's Picks
My daughters have been obsessed with these for weeks. Boston Globe columnist Beth Teitell says Silly Bands, the latest in tween fashion, “are so trendy that if they were a person, they?d be Justin Bieber.” Teitell writes that the plastic bracelets, which come in scores of different shapes, meet all the requirements of a modern fad: “Kids can?t stop talking about them; Parents are fighting over limited supplies; Schools are banning them.” Industry experts say the most interesting thing about the plastic-bracelets-in-every-conceivable shape craze is that there hasn’t been any marketing: “It?s 100 percent viral.”
This video might just be the best thing about the whole article. The Globe gets a young boy to walk them through his collection of Silly Bands: