Shopping Up a Storm

Thursday, 15 August 2013 | by Pat's Picks

The Weather Channel is predicting more than just when the next storm will roll in. The Wall Street Journal says the cable network is forecasting what you will buy by analyzing when, where and how often you check the weather. They use that information to appeal to advertisers. So the next time you check the weather on a humid day, you might be greeted by an ad for a frizzy hair treatment product.

SOURCE: Wall Street Journal