Save Water by ‘Showerpooling’

Written by Pat's Papers | Tuesday, 18 September 2012 7:19 AM

The young man-centric brand Axe has come up with a novel way to pitch water conservation. A new ad campaign promotes “showerpooling,” the practice of washing off with a friend or an “attractive stranger.” USA Today says its tongue-in-cheek references resonate well with a younger audience, and calls it “a made-for-Millennial campaign.” Parent company Unilever says the spots are actually about water conservation, noting that the average college student takes an 18-minute shower.

See the ad below:

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