Review: The Chip That Became a Taco

Written by Pat's Papers | Wednesday, 20 June 2012 9:09 AM


The New York Times takes a look at the run-away success of Taco Bell’s Doritos Locos Taco in what be the most earnest fast food review I’ve ever read. Essentially a taco served in a Doritos shell, the chain has sold 100 million of them in the first ten weeks since the Locos debut. After several tests the paper’s reviewer decides that the stripped down model is better than the Locos Supreme as sour cream “burdens the taco and overpowers the other ingredients.”

SOURCE: New York Times

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