Retailers Fighting Gmail Changes
Monday, 16 September 2013 | by Pat's Picks
Now that Gmail has tabs that separate regular email from promotional and social network emails, retailers are feeling like their marketing messages are being ignored. The New York Times says some retailers feel their emails are being banished to an “inbox ghetto.” Researchers found the rate at which users open promotional emails has dropped only 1% since the changes were introduced. But users are waiting longer to open promo emails, which is an issue for flash sale sites.
SOURCE: New York Times