Product Placement: Coming to a High School Theater Near You

Thursday, 20 March 2014 | by Pat's Picks

The next high school musical you see might feature something you don’t expect: product placement. The Wall Street Journal says school theater departments are co-opting a technique used in Hollywood for years. One high school production of Grease in Ohio featured a character carrying a pizza box from a local pizzeria that paid $500 as part of a sponsorship deal..

SOURCE: Wall Street Journal