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Muscle Mentors
Written by Pat's Papers | Tuesday, 4 September 2012 8:19 AM
As fitness classes become more popular than exercising on one’s own, fitness instructors are enjoying a new form of idolatry. They aren’t just trainers any more, says the Wall Street Journal—they’re muscle mentors. Some instructors are even turning to the Internet to cultivate their own buzz, giving free workouts and tips to generate a following.
SOURCE: Wall Street Journal
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Starbuck’s Alter Ego: Awn
We haven’t had a good Starbucks Alter Ego for awhile, but then a woman named (not-my-wife) Dawn dropped us a line.
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