Memo to Fast Food Joints: Stay in Your Place

Tuesday, 11 January 2011 | by Pat's Picks

What’s Subway doing selling falafel? Chicago Tribune columnist Steve Johnson is worried about a trend he sees on the horizon, namely that “too many of America’s fast-food emporiums are failing to stay in their place.” Even Noodle & Co., “which would seem to have a pretty well-defined concept,” has introduced sandwiches to its menu. One of Johnson’s favorite chains is Chipotle, for their purposefully myopic mission statement. I have to agree—they do what they do quite well. And honestly, it’d probably make me uncomfortable to see a burger on the menu. That, it seems, is Johnson’s point.