Marketing to Muslims Proves Difficult
Written by Pat's Papers | Monday, 25 January 2010 8:24 AM
The LA Times says Best Buy is one of the very first retailers to advertise directly to Muslim-Americans in a mainstream media campaign. It’s a strategy that has been met encouragingly by the community but is sparking controversy online. A recent advertising case study encouraged firms to tap into the $170 million purchasing power of Muslim-Americans but because of lingering prejudices in this country against the word “Muslim,” steered them towards ethnic media outlets.
SOURCE: LA Times
From Pat's Blog
Video: Bruce Springsteen’s Rendition of a U2 Classic.
My thanks to the Village Voice for honoring me as New York’s “Best TV News Anchor”
Most Popular Posts
From the Pat's Papers Archive: Today in HistoryAugust 29, 2014
- Becky Hammon Hired as Spurs’ Assistant Coach
- Nickelodeon’s New Web Series
- A Little Pessimism is a Good Thing
- Robotic Pets for Seniors
- What We’re Streaming on Netflix