Marketing to Muslims Proves Difficult

Written by Pat's Papers | Monday, 25 January 2010 8:24 AM

The LA Times says Best Buy is one of the very first retailers to advertise directly to Muslim-Americans in a mainstream media campaign. It’s a strategy that has been met encouragingly by the community but is sparking controversy online. A recent advertising case study encouraged firms to tap into the $170 million purchasing power of Muslim-Americans but because of lingering prejudices in this country against the word “Muslim,” steered them towards ethnic media outlets.

SOURCE: LA Times

Share This Story

Tracker Pixel for Entry
 

 

Enter address below to get the morning headlines in your inbox (more details)

New on the Blog

A Day in the Life of Pat Kiernan

A Day in the Life of Pat Kiernan

Business Insider spent a day with me, documenting my 15-hour workday

New on the Story Stack

Links from our Sponsors

Popular Posts


Pat Kiernan's Facebook profile

Links

Favorites

U.S. Newspapers

International Newspapers

News