Lifetime Looking for a Lifeline

Written by Pat's Papers | Tuesday, 23 February 2010 8:15 AM

The Lifetime channel is going through an identity crisis says the LA Times - it can’t decide whether to wear “sensible shoes or stilettos.” Internal debates are waging at the female-focused channel as ratings stagnate. Some staffers want to cater to a hipper and younger audience while others want to focus on the network’s bread and butter, the “ripped from the headlines” movies. The paper says one of the biggest problems for the Lifetime is that it never successfully delved into the genre of reality TV.

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