Less Variety Helps Radio Compete With Streaming Music


How do radio stations compete with streaming music services like Spotify and Pandora? By offering less variety than ever. The Wall Street Journal says research has confirmed that listeners stay tuned when they hear a familiar song - and tune out when they hear something they don’t recognize. The top 10 songs of last year were played twice as often on the radio as the top 10 songs from a decade ago.

SOURCE: Wall Street Journal

Share

Related Stories

Streaming Music: Many Listen, Few Pay
blog comments powered by Disqus