“Internet Saved the Video Star”

Written by Pat's Papers | Friday, 10 September 2010 11:23 AM

As USA Today puts it, Internet saved the video stars. When MTV shifted their focus away from music, videos fell by the wayside. But now they’re back in force, thanks to YouTube. Industry insiders say the ease and relatively low cost of sharing videos via the Internet is a good way for musicians to catch the eye of sponsors. The paper used Katy Perry and her deal with Baskin-Robbins as a prime example. Perry’s video for “California Gurls,” which has been viewed more than 43 million times on YouTube, is stockpiled with cotton candy, a not-so-subtle reference to the singer’s cross-promotion with the ice cream chain.

Perry’s “California Gurls”:

Buggles: Video Killed the Radio Star

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