Heineken Swaps Out Iconic Bottle

Written by Pat's Papers | Monday, 17 September 2012 7:59 AM

There’s a new look coming to a bar near you. Heineken is keeping its beer the same but changing up its iconically squat bottle. The Wall Street Journal says the slimmer design is the latest move in an all-out “bottle war” as established breweries try to distinguish themselves from the pack. Heineken’s new bottle is 1.25 inches taller than the old one, and has a thumb groove, designed to “encourage drinkers to hold the bottle lower down, keeping the beer colder.”

SOURCE: Wall Street Journal

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