“Heidi Yourself”

Written by Pat's Papers | Monday, 13 September 2010 10:38 AM

She’s become a verb. If you’d like to see what you’d look like after being ‘Heidi-ed’, then the Miami Herald has the app for you. Inspired by the unabashed plastic surgery lover Heidi Montag, a south Florida plastic surgeon has put out a tool that lets users see what they’d look like after a little Botox or a chin lift. Called Heidi Yourself, the tool is just one of the latest to transform the face of cosmetic surgery. One doctor says he’s had about 50 patients mention the iPhone app when they come in for their first consultation. As one industry insider puts it: “As more people can see what they are able to become ... it can generate more business.’’

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