Grateful Dead Offers Marketing Tips

Written by Pat's Papers | Thursday, 29 July 2010 7:44 AM

The Grateful Dead were more than just great musicians, they were great marketers too. The Boston Globe says Jerry Garcia and company created the prototype for how things are marketed on the Internet. By encouraging fans to swap bootleg albums and produce Dead-themed wares, the band created a �freemium�� model, which created a dedicated fanbase and became a great long-term investment.

The Globe talked to the two authors of this book, Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History, for the article.

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