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Google TV Has Hollywood Running Scared
Written by Pat's Papers | Wednesday, 18 August 2010 6:54 AM
The revolution will be televised and Hollywood is freaking out about it. Google is pushing its TV platform, called Google TV, as a novel new way for viewers to get their entertainment. But the LA Times say Hollywood is worried that the innovation might do to their industry what the Internet did to the newspaper and music industries. Google TV will allow users to watch shows and movies at will by connecting to the Internet via a special box attached to their TV. The concept is simple and according to analysts, inevitable: “The Internet is coming to television with or without Google and that it’s the only medium that can bring with it the long-awaited promise of targeted and interactive advertising.”
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