Forever 21 Unveils Teen Pregnancy Line

Written by Pat's Papers | Monday, 26 July 2010 8:46 AM

It may be called Forever 21, but the online retailer is setting its sights on a younger and more controversial demographic says the Tampa Tribune. Just in time for back-to-school shopping, Forever 21 has unveiled a line of clothing aimed at teen mothers. Commentators note that while this is a “brilliant” marketing strategy, it’s a strange move from the overtly Christian company, which is known for printing references to a Bible verse on its shopping bags. And a couple of eagle-eyed onlookers have noticed that the women modeling the chain’s new maternity line aren’t sporting wedding rings. The line is called Love21 and is available at selected stores around the country. Company officials say they did not target areas with high teen pregnancy rates.

Love21 Official Website

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