Evening News Ratings Rise
Written by Pat's Papers | Wednesday, 29 June 2011 8:33 AM
There’s some good news for the evening news in today’s New York Post. Despite a long downward spiral, ratings actually rose last quarter for the first time in a decade. Thanks to the Royal Wedding, the death of Osama bin Laden and the nuclear disaster in Japan, the three major networks added a combined 1.9 million viewers. Brian Williams and the NBC Nightly News saw the biggest gain, boosting their audience by 12 percent with 876,000 new viewers. Insiders, however are skeptical, that the bump reflects anything more than an exceptionally interesting news year: “If audiences continue to grow even during a silly, soft news summer, that would be evidence that the newscasts themselves are making a difference rather than the news environment.”
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