“Dude, Pass the Exfoliator”

Written by Pat's Papers | Thursday, 26 April 2012 8:14 AM

Marketers have discovered you can get a man to buy expensive eye cream…if you tell them it’s “for men.” In this morning’s paper, the Wall Street Journal declares that “men’s grooming has gone mainstream.” But that doesn’t mean men are ready to spend more time in the beauty aisle—many retailers are spending big money to create “men’s skin-care man caves” to put their new client base at ease.

SOURCE: Wall Street Journal

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