Chocolate Milk a Sports Drink?

Thursday, 08 March 2012 | by Pat's Picks

Chocolate milk isn’t just for kids anymore.  A new crop of ads from the milk industry have re-positioned the school cafetreria regular as a great workout recovery drink. USA Today says the milk advertising folks must be serious about targeting adult athletes—it’s the first time in 17 years ads won’t feature the classic milk mustache.  They’ve even dropped the ubiquitous “Got Milk” tag line for the more athletic, “My After.”

SOURCE: USA Today