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CBS Goes After Indian Market
Written by Pat's Papers | Thursday, 19 August 2010 7:29 AM
CBS has just signed a deal that will expand its reach to India reports the LA Times this morning. In partnership with a major Indian media company, CBS will launch three new cable channels in the country. The paper says the deal will allow the network to “wring more money” out of older shows like “Melrose Place” and “Frasier.” It also plans to rejigger hits like “America’s Top Model” for the Indian market.
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