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Burton Puts Snowboard Jeans On Sale this October
Written by Pat's Papers | Monday, 22 March 2010 6:16 AM
USA Today says the hottest thing on the slopes right now are those snowboard pants that look like jeans - the ones that members of the US team wore during the Olympics. And now, if you’re willing to spend $250, they can be yours. Burton just announced it will start selling the specialty pants next October. But you’ll have to track down your own flannel jacket to complete the look - it’s not for sale. Even though the jeans look ratty, they are actually very advances, says the paper, using a technique called “photo sublimation” to print pictures of actual jeans onto the ultra waterproof material.
Scroll down for an interview with Jake Burton, founder of Burton Snowboards
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