Body Wash: Smell Like A Man
Written by Pats Papers | Friday, 12 March 2010 6:32 AM
A guest column in the Wall Street Journal introduces us to the battle of the men’s body washes. Forbes editor Melanie Wells looks at the marketing pitches for the products. She believes the winning formula may belong to Old Spice, which is encouraging women to buy its product to help their man “smell like a man.”
The Old Spice “Smell like a man” campaign has produced some funny commercials, scroll down to check them out:
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