Binge Viewing Changing the TV Industry

Written by Pat's Papers | Friday, 13 July 2012 9:04 AM


Never shy in the face of excess, Americans have a new obsession, says the Wall Street Journal: binge viewing. In a world with DVRs, Hulu, and Netflix, it’s possible to watch an entire series from start to finish, in one sitting. And that ability is changing the economics of the entertainment industry, from one where the channel surfer reigned supreme. TV execs are both “gratified that people are gorging on their product, and frustrated because it’s a TV party that all-important advertisers aren’t invited to.”

SOURCE: Wall Street Journal

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