Billion Dollar Bracket Challenge Winner: Quicken Loans
Wednesday, 26 March 2014 | by Pat's Picks
It was the longest of long shots - coming up with a perfect NCAA Tournament bracket to win one billion dollars. The brackets were all busted within days, but there was one big winner, Quicken Loans. USA Today says the company sponsoring the contest claims it received one billion social media and PR mentions since it began. And brand awareness for Quicken Loans is up 300%.
SOURCE: USA Today