Apple Takes on Google Maps

Written by Pat's Papers | Tuesday, 5 June 2012 8:58 AM

Huge news in the smartphone world in today’s Wall Street Journal. Apple is going to give Google Maps the boot. Apple has developed its own navigation program to be the main map on the iPhone and iPad. The driver in this is revenue—if you control the map application then you can sell advertising based on what people search for on their maps.

SOURCE: Wall Street Journal

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