Amazon’s $1B Ad Sales Balance

Tuesday, 18 March 2014 | by Pat's Picks

If you think Google knows a lot about you, you won’t believe how much Amazon knows. By tracking your purchases, Amazon has a unique insight into your behavior. But the Seattle Times says Amazon won’t share its most coveted data to advertisers for fear of alienating customers. Even though advertising is a $1B business for Amazon, the company does $70B in sales.

SOURCE: Seattle Times