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Advice from Levi’s: Don’t Wash Your Jeans
Written by Pats Papers | Thursday, 2 September 2010 10:30 AM
Your denim will fit better if you stop washing it. The Wall Street Journal interviews a brand director with Levi Strauss who says your jeans develop the shape of your body—until you wash them. Carl Chiara gives his jeans a complete washing only after 6 months, and does so in a bathtub of room-temperature water with two tablespoons of Dr. Bronner’s Magic Liquid Soap.
SOURCE: Wall Street Journal
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