Advertisers Skeptical About Facebook Model

Written by Pat's Papers | Wednesday, 2 May 2012 8:55 AM


The Wall Street Journal has a great comparison of what 125 million Facebook “likes” is equal to in more traditional advertising terms. For the same price, you could buy two 30-second ad spots on “American Idol” or ten full-page ads in the New York Times. Or 6.5 color pages in People. The Journal says as Facebook continues to push its new forms of marketing, some advertisers are skeptical that they’re getting their money’s worth.

SOURCE: Wall Street Journal

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