The New York Times gets Darwinian on the front page of Monday's business section. A lengthy article addresses the paper's financial woes and describes its 'last man standing' strategy. CEO Janet Robinson said, "there will be opportunities for The Times," as other papers cut back coverage and close offices.

Ad revenue at the company has fallen 19.5 percent over the past two years, yet the company has resisted the industry trend for large-scale editorial staff cuts. The Times strong committment to its internet product has attracted loyal readers --- but digital media provided just 12 percent of revenue last year.

Analysts believe the paper has the financial means to survive a recession, and when the dust settles, the article implies, the New York Times will still be the New York Times.

Labels: ad revenue, digital revenue, New York Times, Newspaper industry