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Friday, February 6, 2009

Isaacson: How to save your newspaper

Some recommended reading from former Time magazine and CNN boss Walter Isaacson.

He makes a compelling case for a micropayment system for online newspaper and magazine content. You'd have a single account that would allow you to pay a few cents each time you clicked on a news story.

He makes a great comparison: the cell phone industry has figured out how to charge people a small fee for sending short text messages to each other, yet the newspaper industry has no equivalent charge for sending its online work to you.

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