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Wednesday, January 14, 2009

Urgent "Idol" ad

I don't get or send many text messages. (I steer everyone to e-mail.)

The nice thing about this is that when I do get a text I'm reasonably assured that it's from someone who knows to message me that way at times when I'm off e-mail.

Except for this week. My phone suddenly came to life with what I assumed to be an "urgent" message. Actually, it was an advertisement from AT&T reminding me that American Idol kicked off this week. (AT&T is one of the lead sponsors.)

This is not cool. I didn't sign up for Spam when I bought my iPhone. And I learned today that I wasn't alone. AT&T told the New York Times that it sent the Idol ad to a "significant number" of it's 75 million subscribers.

In a weak defense of the unwanted e-mail, AT&T points out that the message was delivered to subscribers at no charge (Thanks!) and provided instructions on a method to opt out of similar messages in the future.

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