Ridiculous Gifts: Shoot a Brew Cooler

Wednesday, 10 November 2010 | by Pat's Picks

With gift-giving season right around the corner, we’ve decided to start offering up our suggestions for this year. And instead of tasteful selections that someone might actually need or want, we’ve decided to go the opposite route, highlighting product that no one needs…but some of us still want. Up first, let us introduce the Shoot a Brew cooler.

Yes, that’s right. For those times when opening a cooler is just a little too taxing, follow these simple instructions, provided by the company’s website:

1) Fill up the cooler magazine with your favorite 12oz beverage
2) Add ice to the designated cavity
3) Push the remote control
4) Catch and enjoy!

To fully understand the ridiculousness, scroll down for some video of it in action: